Listening to Andy Rice on 702's Ad Feature, he spoke of the upcoming election and the opportunity for political parties to really create something vibrant and special with their BRAND and bring something with a hook to the campaign trail.
Remembering Obama's: YES WE CAN! catchphrase, here's the best our uninspiring political hopefuls could come up with:
ANC: WORKING TOGETHER WE CAN DO MORE
DA: ONE NATION. ONE FUTURE
UDM: NOW'S THE TIME FOR ALL SOUTH AFRICANS
And last but not least:
COPE: A NEW AGENDA FOR CHANGE AND HOPE
People - with all due respect - here's my slogan response to them:
THEY ALL SUCK
These have got to be the least imaginative and uninspiring slogans I have ever heard - the DA probably being the catchiest but that's not saying much.
What about something dynamic like;
COPE: KEEPING IT REAL
or something fast and vibey along those lines?
There is an amazing opportunity for this party to shed the skin of the old, tired political dreariness, again like Obama did - speak to the people. Keep it short. Keep it to the point. Keep it real! We are tired of all the longwinded hyperbole and hollow promises;
And how about COPE's name being part of the campaign thrust as another acronym?:
Clarity - A clear vision for the future
Objectivity - Allowing autonomy in government & NGO organs
Prosperity - A share for us all in SA's growth
Equality - For each gender and every race group
Some sketchy ideas but man oh man - what has been put together is as dull as ditchwater in my humble view!
This is an exciting time - some of that excitement should be engendered within the campaign and spread to the people COPE hope to harness.
Isn't democracy fun...
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